Healthcare and Wellness Content Marketing
1 in 20 searches on Google are for health information. We recommend and execute strategic content to reach individuals in these moments of need.
What is a content marketing?
Content marketing is a strategic content approach focused on creating and distributing valuable content to attract and engage a target audience. The ultimate goal is to nurture this target audience to convert into customers. It is an inbound marketing channel which pulls potential customers to your site rather than pushing marketing messages out to them. It is not creating as much content as possible rather it is about creating quality content that answers critical needs of your target audience.
We have experience creating HIPAA compliant content marketing strategies in the healthcare and wellness industry including programs for large healthcare systems. Each program closely aligns with your organization’s objectives and unique services. We specialize in content marketing strategy creation and optimization. We leverage a variety of tools to uncover content opportunities and gaps that your organization is well positioned to fill. We help enhance your writing guidelines to optimize the reach of your content on search engines and other channels. In addition, we create robust reporting to measure the impact of content marketing both on website traffic and customer conversion.
- Start with a free consultation*
- If you want to move forward, we will continue discovery and project scoping
- Once we intimately understand your objectives, we can formalize the partnership**
- Then our experts become an extension of your marketing team and we hold ourselves accountable for results